Enterprise Sales Training
Most MSPs are trained to sell technology. The firms that consistently win larger, more complex deals sell outcomes. The techrug Enterprise Sales Training Program is designed to help MSPs transition from feature based selling to a structured, enterprise level sales approach.
Program Overview
techrug’s specialized sales training was built by high level performers with real experience navigating and closing complex enterprise deals.
This is not traditional sales training.
It is a proven process that enables MSPs and MSSPs to differentiate themselves from competitors who rely on selling technology stacks alone.
The result is a more strategic sales motion that positions your organization to win higher value opportunities and engage decision makers at a deeper level.
Proven Results
Across our network of over 2,000 MSPs and MSSPs, this approach has led to a 47% increase in average deal size.
In early testing and implementation:
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A two person MSP successfully closed a large banking institution
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A four person MSP secured a co managed engagement with one of the top nine largest grocery chains in the United States
These outcomes demonstrate what is possible when the right sales structure is in place.
The Industry Challenge
We continue to hear the same feedback from MSPs:
Significant time and capital are being invested into sales and marketing efforts without the desired results.
Many firms report:
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200 to 350 hours spent away from the business annually
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$15,000 to $40,000+ per year in training, travel, and related expenses
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EBITDA margins around 10%, below where they should be
At the same time, many MSPs are still struggling to consistently secure new logos.
After reviewing data from over 3,000 policyholders, 78.2% are not where they want to be despite these investments.
Our Approach
techrug was asked directly by clients to help solve this problem.
We accepted the challenge.
We have invested hundreds of thousands of dollars into building and refining a structured sales process designed to help MSPs:
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Win larger, more complex opportunities
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Consistently land 50 to 500+ seat accounts
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Differentiate beyond technology and pricing
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Engage at the executive and board level
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Build a repeatable and scalable sales motion
This is not theory. It is a practical framework built from real world execution
Built for MSP Growth
This program is designed for MSPs and MSSPs that want to move beyond transactional sales and build a more predictable, high value pipeline.
It supports:
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Stronger positioning in competitive deals
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Increased deal size and contract value
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More consistent logo acquisition
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Improved alignment between sales and delivery
Included Value
This training is available to techrug policyholders as part of the broader platform and support ecosystem.
